Car Wrapping: What Is It and Why Does Your Car Need It?

Car Wrapping: What Is It and Why Does Your Car Need It?

What is Car Wrapping

Car paint looking dull? Or maybe you’re just tired of its colour. Whatever your reason is, there’s no excuse to keep your car as is, not when vinyl car wrapping is available.

For the longest time, if you wanted to change or enhance the colour of your car, your only choice is to have it repainted. But, apart from the cost of a new paint job, the complication of the process and the time it takes to finish it makes repainting an impractical option.

Luckily, advances in technology have made car wrapping an accessible and much better option for updating the exterior appearance of vehicles.

What is Car Wrapping?

Car wrapping is the process of covering the surface of a car with vinyl wrap or decal. The wrap can be a solid colour of your choosing or a specific design, such as brand logo. The vinyl comes in different finishes, so you can have a glossy exterior or avoid glares with a matte one.

Car wrapping can be done for the entire surface of your vehicle, if you want to change its colour, for example. You can also get it partially done which is meant to cover only specific panels, such as the roof or the bonnet.

Car Wrapping vs. Car Painting

With car wrapping and repainting doing basically the same job, plenty of personal vehicle and fleet owners may not know of the difference between the two except for the materials used. But there are major differences between the two that can help you decide which one is better for your purpose.


One of the biggest differences between car wrapping and repainting is the way they’re applied to a vehicle.

Car wrap installation is relatively simple. First, the surface of your car will need to be smoothed out so there aren’t debris bumps, peel lines and bubbles visible once the vinyl is applied. Then, your vinyl of choice will be smoothed over panel by panel.

Automotive painting, on the other hand, is a little more complicated. Most of the time, your car will need to be stripped of existing paint down to the bare metal to ensure there aren’t any imperfections on the surface.

After that, the surfaces need to be sanded down and sealed with primer before the paint and the top coat can be applied. Then, it needs to be buffed to achieve a glossy finish.

Colour/Design Selection

Car wrapping and repainting also have differences when it comes to customisations you can get. 

You have virtually limitless options when it comes to the colour and design printed on vinyl wraps. Thanks to technology, large format printers take care of printing custom colour and design onto vinyl. Automotive painting, on the other hand, limits you either because of budget, time, or a car technician’s skills and resources.


Speaking of budget, another big difference between car wrapping and repainting is how much they cost.

In Australia, the cost of a full car wrap ranges between $2,800 and $4,200, depending on the size of the vehicle. These prices are also inclusive of GST. With these, you can get it done in fresh vinyl in just a day.

On the other hand, car painting can set you back between $3,00 for smaller vehicles to up to $6,000 for SUVs. These prices are also inclusive of GST. Unlike vinyl wrapping, though, your vehicle will likely be in the shop for at least a week.

The Pros and Cons of Car Wrapping


  • It’s much more affordable than car panting
  • It’s less labour-extensive than car painting, so you get your car back faster
  • You have virtually limitless options for design
  • The vinyl protects your car’s original or existing paint job
  • Vinyl wraps are easy to remove and your vehicle can be re-wrapped again
  • You can wrap any vehicle, whether it’s your personal one or your entire fleet


  • Quality may be an issue as not all vinyl wraps are created equal
  • Application can be tricky and an inexperienced technician could damage your car, so it’s best to go with seasoned professional car wrap services.

Why Choose Car Wrapping?

Car wrapping is a practical, affordable and effective way to give any car a new look. But apart from maintenance and personal aesthetics, car wrapping offers an incredible advertising opportunity for businesses.

Having your work van or entire fleet of business vehicles professionally done gives them a professional and consistent look. They also lend your business credibility and allow people who may need your services to easily spot one of your vehicles on the street and remember your brand.

Get Flawless Car Wrapping in Sydney

When it comes to vinyl car wrapping, only trust professionals. Seven Smart Auto provides flawless car wrapping services for individuals and businesses in Sydney.

Whether you want to change your car’s exterior colour or advertise your brand using your company vehicle, Seven Smart Auto’s quality installation services can get the job done.

Call us at 0452 471 690 for a free quote.


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